5 Action Ideas to Build Your Business

1 - Make it easier for customers to say – “Yes”

I was trying on a pair of shoes in a Departments Store recently. I really liked them however I told the lady sales assistant that I'd come back and try them again when I had on more suitable clothes.

She immediately suggested that I buy the shoes, try them on at home and if I didn't like them to bring them back within thirty days for a full refund.
Needless to say I bought the shoes and didn't take them back. Well done to this sales assistant, another sale to a satisfied customer. She made it easy for me to say “Yes”

So think of things you can do or say that’ll make easier for your customers.

2 - Make sure that everyone in the organisation is selling the business.
Service engineers, finance people, delivery drivers, administration, sales and customer service people all communicate with your customers in both their business and personal life. They all need to be “talking up” the organisation they work for. The only way they’ll do this is, if they are motivated to do so.

You need to spend less time managing people and more time motivating them.

3 - Use your free Sales Force.

Many people tell me that a lot of their business comes by word of mouth. I can only assume that they have existing customers “selling” on their behalf at no cost to them.
Word of mouth is an excellent way to obtain new business however don't just wait for it to happen, do something to encourage it and motivate new customers to come to you.

Firstly, make sure that you give existing customers fantastic service.

Secondly, ask them to refer you to someone else.

And thirdly, offer them an incentive to do it.

Offer a prize or extra discount or free product for the names of some potential customers.

4 – Sort complaints quickly.

You need to do all you can to minimise mistakes in your business however it's inevitable that from time to time you'll slip up and disappoint a customer.

This doesn't necessarily mean the end of the world as it can be an opportunity to demonstrate exceptional customer service.

If you recover well then it's highly possible that a customer will forgive you and be really impressed by your service.

5 – Network more effectively.

Networking is an excellent and low cost way to find new customers.
Try to attend at least one networking event every week especially in the early evening.

There are networking clubs, Chambers of Commerce meetings, trade events, exhibitions etc.

Also remember to let people you meet in your social life know what you do. No need to bore the pants off them, just subtlety let them know how your business benefits its customers.

So there you have it – 5 simple steps to help you motivate customers and build your business.

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